Hear what your buyers say when you're not in the room.
Then say it back.
TheLingo.ai finds where your buyers hang out, reads every post and every reply, and sorts the real buyers from the sellers, ads and shills. The buyers give you their pain points in their own words. The sellers show you what your competition is pitching. Then it shows where your site misses those buyers, where every competitor misses them, and hands you the fix, written the way your buyers talk. Give it your website or just an idea.
See a real sample report No sign-up. Every post, every finding, every line we wrote.
- Real buyers
- Shills, flagged
- Sellers: your competition, studied
- #Places they talk
Tell us more for a sharper report (all optional)
Your website sounds like every other one in your category.
Open five sites that sell what you sell. The same claims, in the same order. We counted it: in one category, seven of the eight claims sellers repeat most were already on the company's own site. Those pages were written from the inside, from what the product does and what the last competitor said. Your buyers are saying something else, in public, every day, in threads you do not have time to read. Ask a chatbot and it flatters your idea and gives you no numbers. Search by hand and most of what turns up is other sellers talking.
It studies your site or idea
What you sell, who buys it, and every selling point you make today. No website yet? Describe the idea.
It builds your list of places
A custom list of the forums, communities, review sites and platforms where the people who buy what you sell talk. Made for your product, not taken from a fixed list.
It reads every post and every reply
On every page of the thread. The replies are where buyers say what they really think, what they wish existed and what makes them hesitate.
It separates real buyers from sellers
Every post is sorted: a real person speaking for themselves, or someone with something to sell. Vendors, ads and shills posing as customers are counted as sellers. A post that could be either is counted as a seller, so the buyer voice stays clean.
It studies the sellers, because they are your competition
The sellers are not thrown away. It counts the claims they all repeat, shows which of those are on your site too, and how hard each product is pushed, shills included. Then it finds the competitors real buyers name most and reads each one's website page by page against what buyers raised.
You get the fix, ready to use
New website copy, emails, text messages and forum replies, written the way your buyers talk, aimed at the gaps your competitors leave open.
A phone company selling AI call answering to contractors sounded like its competitors. The report found the five things only it says, and put them where buyers would see them.
It read 1,807 posts and replies in 24 places where contractors talk about answering their phones. 202 came from real buyers. 589 came from sellers: 371 vendors, 186 ads and 32 shills posing as customers.
The sellers first. The eight claims they repeat most are the ones you would guess: books the job onto your calendar, answers every call 24/7, a missed call is a lost job. Seven of the eight were already on the company's own site.
Then what only this company says. Five claims that not one of the 589 seller posts made: it knows who is calling before the phone is answered, big jobs ring a real person first, take the call yourself and the AI writes it up, free until the first booked job, and jobs you cannot take still pay. Its differentiators, counted instead of guessed.
Then the buyers. Their loudest worry was on no seller's list: callers hang up the moment they realise a robot answered (44 posts). The site only touched it. Another 33 said voicemail and a callback work fine, and the company's best answer to that, free until the first booked job, was not on its home page at all.
What the report handed over:
- The differentiators reworded as answers to those fears: "The caller with the big job gets you, not the AI."
- A new page order, top to bottom, with the unanswered doubts given their own sections and the free-until-booked offer moved onto the home page.
- The marketing written from the same findings: 4 emails, 4 text messages and 6 replies to live buyer threads, each opening on a moment buyers described: "Which call was worth climbing down for?"
928 real buyers told us what this page should say.
We pointed TheLingo.ai at its own idea. It read 10,852 posts and replies from the last two years, in 16 places where founders, marketers and agency people talk about customer research. 928 came from real buyers. 1,078 came from sellers, 225 of them shills.
The sellers all say the same things: find pain points on Reddit, validate your idea in minutes, weeks of research in minutes, stop guessing. The buyers were asking something else:
- How do I tell real buying intent from people just venting? (30 posts)
- I don't trust AI research without proof. (28)
- Nothing replaces talking to real customers. (23)
- Research ends up in a deck nobody acts on. (15)
- What happens to my research if the tool shuts down? (10)
This page was rewritten to answer those.
What is in a report
Your list of places
Every forum, community, review site and platform chosen for your product, with why it was picked and how many real buyers were found in each.
The gap
One sentence: the biggest difference between what your buyers talk about and what your site says. Then the short list to fix first.
What buyers keep saying
Their problems, wants, doubts and what they say about price. Each with real quotes, a link to the post, whether your site answers it, and how strong the signal is: how many real buyers raised it, in how many places.
Features wanted
What buyers ask for that fits your product, whether competitors already pitch it, how to work it in, and how to word it once you have it.
You and every seller
What only you say, to keep in front, and the claims your competitors all repeat, with which of them are on your site too.
What makes them start looking
The moment right before a buyer goes shopping, and what they think of the alternatives. The best opening lines come from here.
Head to head with your competitors
Every competitor site you list, read against what buyers raised: its pitch and price in its own words, a grid of which buyer concerns each of you answers, where you are ahead, where they are, and what to say to a buyer weighing them.
The openings nobody takes
What buyers keep raising that no competitor answers clearly. The fastest way to stand apart is to be the first to say it.
Every competitor in the conversation
Every product, service and workaround buyers name, with how many real buyers named it, what they like and dislike, and how hard its sellers push it, shills included.
Your content, reworded for the people who actually buy
Every line is tailored to what your buyers are asking for and pitched in the words they use, so the page answers the question already in their head.
It also weighs intent. Each buyer is read for where they stand: shopping, already using something, walked away, or doubting. What they raise is ranked by how many real buyers said it and in how many places. So you are told not only what to say but where to say it and in what order, from the top of your home page down to the last email.
Website
Your site reworded for your buyers: three openings for the home page, page sections in order, the doubts to answer, questions and answers, and the exact lines to replace.
Emails
A four-email marketing sequence that opens on the buyer's situation instead of your feature list.
Text messages
Four marketing texts that each fit one message, opt-out included, for people who agreed to hear from you.
Forum replies
Answers to real buyers' posts, with the link to the thread and where to sign in. You post them yourself, as your business.
A preview of the page
Your home page with the new content, in your site's own colours, so you can see how it reads before anyone builds it.
A rebuild brief for your AI
One file to drop into your AI assistant or hand to your developer: the page top to bottom in order, the lines to replace, the buyers' words to use and what must not be promised.
Nothing in a report is made up.
- Real buying intent, not venting. Each buyer is read for where they stand: shopping, already using something, walked away, or doubting. A point is ranked by how many real buyers raised it and in how many places, and a weak signal is labelled weak.
- It does not replace talking to your customers. It tells you who to talk to, what to ask, and the words they already use.
- Not a chatbot's summary. A chatbot answers from memory and agrees with you. This reads the live threads, removes the sellers first, counts what is left, and links every quote to its post.
- Every number is counted from real posts. A point no real buyer raised does not appear.
- Every quote is found in the post it came from, and links to it, so you can check the work yourself instead of trusting an AI's summary.
- The research is yours to keep. Every report downloads as a file with the quotes and the links. Nothing is locked inside the tool.
- The copy promises only what your site already says you do. When buyers want something your site does not confirm, you get a question to answer, not a claim to publish.
- The research is about your category, never your company by name, so you hear what buyers say when no seller is in the room.
- Shills are counted as sellers. Planted praise and "questions" that exist to drop a product name do not count as buyers.
- Competitors' words are copied from their own pages. A claim or a price that cannot be found on their site is left out, and nothing bad is said about them that buyers did not say.
- Forum replies say they come from you. We do not write posts that pose as a customer.
Who it is for
Anyone who has to write words that make people buy, and would rather take them from the buyers than invent them.
Founders
Launched and nobody is buying? About to build? See what the people with the problem are already saying: which pain points come up most, whether they are shopping or just venting, what they use today and what they dislike about it. Works from an idea, before there is a site.
Marketers
Voice-of-customer research without the survey. A home page, emails and texts that open on the buyer's problem, with a real quote and a link behind every point, so every line holds up in a review.
Agencies
Win the pitch, then shorten the onboarding. Walk in already knowing what the prospect's buyers complain about, what their competitors all claim, and the opening nobody has taken. After you win, the research is a report with a quote behind every line, so the client approves the copy instead of debating it. 15 clients for $999 a year: under $67 a client.
Web developers
Hand over a site that is written as well as it is built: new home page openings, sections in order, questions and answers, and a preview of the page in the client's own colours.
Pricing
One price a year. You bring your own Apify and Claude API keys, so there are no credits to run out and no markup on what the research costs.
For one business.
- 1 website, or one product idea if you have no site yet
- Run it as often as you like on that website, to see what changed
- Everything in a report: buyers, competitors found for you, head to head, website copy, emails, texts and forum replies
- Both downloads: the full report and the rebuild brief for your AI
For client work.
- 15 websites, one per client
- Run each as often as you like
- Everything in the Founder plan, for every client
- Need more than 15? Ask us.
The research runs on your own Apify and Claude API keys, and the providers bill you for it.
That is separate from the price above, and we add nothing to it. A standard report (one year back, 20 to 50 posts per place) has cost about $1.50 of Apify for the reading. The AI is Claude: about $5 per 1,000 posts and replies for the sorting and about $5 to $8 for the planning and writing, so roughly $11 to $18 for a standard report. Bigger searches cost more, and every report shows what it actually took. You need two keys, and getting them takes a few minutes: see "How do I get my keys?" below.
Questions
Do I need a website?
No. Describe your product idea in a few sentences and it researches the idea the same way. You get the list of places, what real buyers say, the features they ask for, and a first version of your site, emails and texts.
Does this replace talking to my customers?
No. It tells you who to talk to and what to ask, and gives you their wording before the first call.
Where does it look?
It builds a list for your product: the forums, communities and review sites where your kind of buyer talks, plus Reddit, X, LinkedIn, YouTube, TikTok, Facebook and its public groups, Quora and trade forums where they fit. You can add places you know, and the report shows every place with how many real buyers it found there.
How does it compare me with my competitors?
You do not have to name them. It takes the products real buyers name most, looks up each one's website, checks it is the right company and a direct competitor, and compares up to 10. If one must be included, add its website under "Tell us more" and it goes first. The report shows which were found for you, which you listed, and which were considered and left out, with the reason. Each site is read page by page and set against every concern and feature real buyers raised. You see what each one leads with and charges, in its own words; a grid of which concerns you and each competitor answer; where you are ahead and where you are behind; the openings none of them take; and a line to use when a buyer is weighing you against each one. Every other product, service and workaround buyers name is listed too, even ones you did not know about.
How does it tell a real buyer from a seller?
Every post is read and sorted: a real person or business speaking for themselves, someone with something to sell, or neither. Vendors, agencies, affiliates, "I built this" posts, comparison articles and ads are sellers. So are shills: accounts posing as ordinary customers to push one product. When a post could be either, it is counted as a seller.
How does it tell real buying intent from venting?
Each buyer is read for where they stand: shopping, already using something, walked away, or doubting. A point is ranked by how many real buyers raised it and in how many places, and a weak signal is labelled weak. Each point shows the posts behind it, so you can read them yourself.
Why not paste threads into ChatGPT myself?
You can, for a few threads. It breaks down at volume, gives no counts, and cannot tell a buyer from a seller posing as one. This reads thousands of posts and replies, sorts them first, and shows its work.
Does it search for my company's name?
No. It researches the kind of product you sell and the problem it solves. Your name never goes into a search.
What if it finds very few real buyers?
It tells you. Each point shows how many real posts are behind it, and a weak signal is labelled weak. If nobody is talking about your category in public, the report says so instead of filling the page.
Will it post in forums for me?
No. It drafts the reply and gives you the link to the thread and to that site's sign-in page. You post from your own account, as your business, and you never give us a login.
Will the forum replies get me banned?
Each reply says it is from your business and answers the question that was asked. You post it yourself. Some communities do not allow any vendor replies, so read the rules of the place first; the link to each thread is in the report.
Do I have to answer any questions?
No. Your website address is enough. If you tell us what sets you apart, who your best customer is, who you lose deals to, your competitors' websites, the doubt you hear most, or words you never use, the report gets sharper. After the report, you can answer the specific things buyers asked for with a yes or no, and the content is rewritten from your answers.
What does TheLingo.ai cost?
Founder is $99 a year for one website, or one product idea if you have no site yet, run as often as you like. Agency is $999 a year for 15 websites. Both use your own Apify and Claude API keys, so the reading and the AI are billed to you by the providers, not by us: about $1.50 of Apify and roughly $11 to $18 of Claude for a standard report. See "What does a report cost to run?" for the detail.
How do I get my keys?
You need two, and you paste both under Settings. 1. Apify, which does the reading: create an account at apify.com, open Settings, then API & Integrations (console.apify.com/settings/integrations), and copy your API token. 2. A Claude API key, for the sorting and writing: sign in to the Claude Console at platform.claude.com, open API keys (platform.claude.com/settings/keys), create a key and copy it. It starts with sk-ant-, and Anthropic bills its use to that account, so add a payment method or credit there. Settings has a box for each key and a Test button beside it that tells you straight away whether it works, including whether your Claude key can use the models TheLingo.ai runs on. Keys are stored encrypted and never shown again.
Is the research mine to keep?
Yes. Every report downloads as a file with every finding, every quote and the link to the post it came from, and a second file with the new page laid out for your AI or developer. Nothing is locked inside TheLingo.ai: if you stop using it, or it ever went away, you still have the buyers' words and where they said them.
Whose API keys does it use?
Yours. In Settings you add an Apify token for the reading and a Claude API key from Anthropic for the AI. TheLingo.ai runs on Claude only: Claude Opus 5.5 sorts the posts and replies, and Claude Fable 5.2 plans the search and writes the report. Keys are stored encrypted, used only for your own checks, and never shown again.
What does a report cost to run?
It runs on your own Apify and Claude API keys, so there are two costs on top of TheLingo.ai, both billed to you by the providers. Apify does the reading: on the eight standard reports we ran in November 2026 (one year back, 20 to 50 posts per place) it came to between $0.38 and $2.25, about $1.50 on average. Claude does the sorting and writing. Sorting is most of it and runs on Claude Opus 5.5: on 800 posts and replies we measured $4.40 to $5.40 per 1,000 at list price. Planning and writing run on Claude Fable 5.2, about $5 to $8 a report whatever its size. So a standard report of 1,100 to 1,800 posts and replies comes to roughly $11 to $18 of Claude. As a rule of thumb, every 1,000 posts and replies read costs $1.20 to $2.50 of Apify and about $5 of Claude. Our largest run so far, 10,852 posts and replies over two years, cost $25 of Apify. A longer look-back or more posts per place costs more, and every report shows what it actually took.
Can I search further back or read more posts?
Yes. Look back from a week to all time, or choose Other and type any number of months or years. Read up to 10,000 posts per place, or choose Other and type your own number. Bigger searches take longer and cost more on your keys.
How long does a check take?
About 15 to 20 minutes, because it reads every reply under every post. You can leave the page and come back to the report.
Hear your buyers before you write another word.
Paste your website and read what they are saying.
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Your checks run on your own Apify and Claude API keys. Each key is stored encrypted, used only for your checks, and never shown again: this page only says whether one is saved. Leave a box empty and save to remove a key.
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TheLingo.ai runs on Claude only, on these models.
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What people sent from the Contact us page. Each is also emailed to [email protected]; one marked "not emailed" is only here.
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A full check takes about 15 to 20 minutes; rewriting the content from your answers takes a few. You can leave this page open or come back to it from Your reports.
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